![]() Untuk mendapatkan siklus perilaku konsumen yang berbasis digital perlu didukung dengan mengoptimalkan pemasaran melalui Search Engine Optimization (SEO) untuk memaksimalkan pemanfaatan pemasaran digital salah satunya dengan penggunaan Ads Word (Berman & Katona, 2013 Bhandari & Bansal, 2018 Karisma et al., 2019). Pemasaran destinasi wisata perlu memperhatikan strategi pemasaran berbasis digital, mengingat pergeseran perilaku masyarakat dalam konsumsi terus berkembang seiring pesatnya kemajuan era digital, sehingga perilaku konsumen dalam mencari informasi bagi pemasaran digital akan memperhatikan informasi yang tersedia melalui sosial media antara lain melalui proses Attention, Interest, Search, Action dan Share (Ištvanić et al., 2017 Nurwahidah et al., 2020 Sumerta et al., 2019). Pariwisata saat ini terus diarahkan menuju kepada pariwisata yang berbasis lingkungan untuk mendukung green economy serta berbasis kearifan lokal yang bisa menjadi akar dari budaya serta pariwisata itu sendiri, salah satunya adalah konsep Tri Hita Karana khususnya Palemahan yang menjasi konsep dasar atau filosofi masyarakat Hindu Bali dalam berkehidupan bermasyarakat (Udayana, 2017). Good value perception is indicated by customer satisfaction and supports personal selling. Better personal selling and digital marketing can improve customer perceptions of value. Perceived value can mediate the effect of digital marketing on customer satisfaction/users of the m-banking application. Perceived value can mediate the effect of personal selling on customer satisfaction/users of the m-banking application. The results show that personal selling and digital marketing affect perceived value personal selling, digital marketing, and perceived value affect satisfaction. The sampling technique is purposive sampling. The object of research is a review of the effect of personal selling and digital marketing on customer satisfaction by mediating value perceptions. The research subjects are BPR Lembah Artha customers who use the Mobile Banking application. The research was conducted at BPR Lembah Artha. The data collected were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). ![]() The quantitative approach is used as a research approach. Perceived value can mediate personal selling on customer satisfaction, and perceived value can mediate digital marketing on satisfied customers. The research aims to find out that the relationship between personal selling and digital marketing can increase perceived value, personal selling relationships, digital marketing, and the perceived value of users of mbanking applications users. ![]() The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. ![]() The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. ![]()
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